
Camera work: In our music video have used many different shot techniques and angles. Some of the shots we used were long shot, close up , mid shot, low angle shot, over the shoulder shot and shot-reverse-shot. In total we have 55 clips within our music video containing a large number of shot sand techniques used. We made sure that our shots were positioned within the frame by using the centre line tool on the camera.
This a POV (point of view shot) which shows what i am looking at. This a good shot to use because it allows the audience to feel involved within the video.
Lighting: One of our locations was London and we wanted to film at night. The problem with night filming is that its hard to see the footage but we choose areas around London that were full with bright lights making the footage a great deal more visible. The other we have was in a park where we shot in daytime therefore there was no need for us to use any additional lights.
Colour: We didn't aim to include many colours in our music video but did want the backgrounds to be quite bright especially when filming at night. In this shot you can see the back ground of London with many lights which is what we wanted for our video. There is also a mixture of colours in this background such as black, blue, purple and yellow/white.
Mise-en-scene: There was no make-up used for our video we did make sure that we presented professionally and that we had not dirt or Marks on our faces or clothes. We did a few props in the video such as the mobile phone which features a few times within the video and the drinks can also. When we where positioning ourselves within the shots we chose extra about where we going to be. If we wanted to be positioned centrally then we used the center line tool on the camera. In some of the shots we wanted the position to not be central that was because we wanted to shot the background or the surrounding area of our location. We chose a few shots with facial expressions to show the

mood of the particular scene.
In this particular shot we wanted to show a sense of unease because i have received a text and was unsure what to do about it.
In this particular scene i have arrived at the destination i was trying to get to and there i a slight sense of joy as well as nervousness as i am unsure whether i will have been stuck up.

Editing: Our song was fast paced therefore we felt we had to make a video that was appropriate. In total our video contained 55 clips over a 3 minute which means we didn't have space for many long dwelling on shots also our song was fast so to many long shots wouldn't work well. In our music video we used a variety of transitions and effects as we wanted the video to feel like a professional standard music video. We didn't directly use montage but we used a similar way of montage. We see the image of the text saying sorry then we see the clip of my face which is upset. We see the two images and we know that he has been turned down. We used a few jump cuts when were filming up London because i would be walking down the street then it would cut to Martyn signing then it would go back to me and i would be walking somewhere else. We used fades in our video especially when we see a lip syncing clip. We used fades in and out when ever there was a lip syncing clip as we felt that would give the video more of a professional look.
Critical theory
Laura Mulvey: Laura Mulvey's theory is that society is patriarchal(male dominated) and our video does support her theory in some aspects. The main character within our video is male and the story follows him on a journey. The singer within the video is also male which furthermore adds to Laura Mulveys theory. The audience are made to look from a mans point of view in some of the scenes when im reading the texts and other point of view shots also.
Propp: Propps theory states that films contain eight characters who make up the story of the film. His theory dosen't apply to our music video because his theory is mainly representing of films.
Todorov: This theory does apply to our music video because there is an equilibrium and a disequilibrium. The equilibrium is when i received the text in the beginning and go to meet the person. The disequilibrium is when i arrive at the destination and the person i wasn't meeting wasn't there then a new equilibrium occurred when we rewound to the beginning and i delete the text.
Levi-Strauss: Levi Strauss theory suggests that narratives are based around binary oppositions e.g. young-old and that they are in conflict. This theory doesn't represent our music video. Our music video doesn't include binary oppositions at conflict therefore his theory doesn't fall into our category of music video.
Audience theory- effects model: The effects model suggests that audiences are effected by the media that they consume. The effects model doesn't occur for our music video as are video does not convey any strong messages are influences in any way. We feel confident that people can watch our music video without being influenced in any negative way.
Uses and gratifications model:We feel that this theory does represent our music video in some way. Our music video is meant to be watched a source of entertainment and as i said before no strong messages are conveyed within our video. The audience aren't obliged to watch our video therefore the uses and gratifications model does represent our music video.
Reception theory: Our music video has little evidence that it complies with the reception theory. At the beginning of the video the messages of the video was clear to see based on the shots that were used therefore the beginning of the video didn't represent this theory. The second half of the video and the ending showed a little bit of representation towards this theory. One of the moments where a message is encoded and is not obvious is when the video rewinds back to the beginning and the message is that he realizes that he is going to be stood up.
Suture: Suture doesn't apply to our music video because we don't want the audience to feel a certain way about our music video so they can have an open view of it. The message of the video is a neutral one therefore the audience isn't stitched into a particular view point.
Individual contribution: For our music vide oi feel that i have made a very good contribution and that without the work i put the video wouldnt be to the standard it is. I was the one who was being filmed when we was in London and i suggested many locations and shots that were used in the music video. I uploaded all the footage that we had from London and i also edited all the footage that we had from London. I helped film the lip syncing scenes and i uploaded the footage to the computers and i also did alot of the editing work on that also. The digi-pak and music poster was based around both our ideas so they were a joint effort.